Hello,
I’m a writer by nature and a strategist by trade with a passion for crafting high-quality content and brand stories.
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Every brand has a story waiting to be told, and I revel in the challenge of discovering and amplifying that narrative.
As a seasoned Content Strategist and Copywriter, I don't just create content – I craft experiences. With a 8-year journey through the realms of tech, banking and finance, health and wellness, and more, I've become somewhat of a chameleon, effortlessly adapting to the diverse voices of brands and building content strategies that resonate.
Copywriting Services
Website Copy
Achieve the perfect balance of user-centered copywriting and brand messaging.
SEO Content
Boost your website traffic with well-researched, keyword heavy long-form articles that showcase your products and services.
Brand Storytelling
Bring your brand to life with testimonials, case studies, and thought leadership.
Marketing Copy
From emails and video scripts to collateral and ad copy, incorporate your brand’s voice and values into your marketing materials.
Recent Work
Experience
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January 2022 - Present
Partners with agencies and businesses to produce web copy, blog articles, social media, and email marketing assets to support strategic priorities.
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Firefli Media | December 2019 - Present
Planned and executed strategic content marketing and advertising initiatives for 15-20 clients across various industries. My responsibilities included creating and managing integrated marketing plans, overseeing the execution of editorial, social, and video strategies, and leveraging data to guide strategy.
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Firefli Media | July 2019 - December 2019
Plan and execute marketing initiatives, manage day-to-day communications with multiple clients, oversee editorial and social media strategy for multiple clients, and assist with managing content producers within the team.
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Firefli Media | September 2016 - July 2019
Develop and execute editorial strategies for various industries on blogs, social media, and email marketing. Write and produce UX content for custom WordPress websites.
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Roanoke Regional Chamber of Commerce | July 2015 - August 2016
Developed and promoted a variety of networking and business events, and assisted in the coordination and communications of Chamber members.
